VIDEO CONTENT CREATION
Concepting and creating content—whether it's a quick "moment" that becomes an engaging Instagram story, or longer form, informative interview on You Tube—this is where I feel my creativity powering on all cylinders. Shown here is a sampling of that work: a full range of video content, from low-budget "how to" hair and nail tutorials, to "captured on the street" vignettes, to full scale advertising recruitment videos. From concept to execution, I have been involved in all creative capacities, as concept creator, creative director, designer, graphics producer, stylist, and as the creative voice on the client side, working with advertising agencies and video production houses.
MARK.— BE BEAUTY BRAVE The introduction of the "new" mark., starring Lucy Hale, our Celebrity Brand Ambassador. Lucy's styling and makeup reflect the new "edgier" look of the brand. Production by Pellicule Film.
SO VERY SOFIA BY SOFIA VERGARA
Launch and BTS video for Sofia Vergara’s first Avon fragrance. Ad shot by Walter Chin. Assets were shot in one day and used across all digital/social media channels for the run of the campaign.
HOW TO: GET LUCY’S RED LIP LOOK
Lucy Hale’s 24.4m followers soak up any info they can get about the star. We’d create looks for Lucy around product launches, and shot “how to’s” for the press, Lucy’s fans, and our customers across all social media channels.
LUCKY SHOPS
Sizzle reel for press, sponsors and to entice advertisers to join next year’s Lucky Shops. Production by Fountainhead.
BUENOS AIRES INSTANT VACATION
BTS for all social media platforms and press. Lucy stills shot by Matthias Vriens, Video production by Pellicule Film.
REBECCA MINKOFF + MARK COLLABORATION
Rebecca Minkoff collaborated with mark. to design an exclusive bag. We also collaborated on the makeup looks for her Fall Fashion Week show. Production by Good Engine.
MARK. FALL + HOLIDAY TRENDS
mark. Fashion + Beauty Trend sizzle reel for press and representatives. Production by Pellicule Film.
LUCKY MAGAZINE SHOPPING “ALPHAS”
These Alpha Shoopers will never stop shopping, and showed our advertisers that when they want something, nothing will stop them!
LIVE THE BOSS LIFE was our national recruiting campaign, which ran on all digital platforms, in print and on TV. This very “buzzy” ad cleverly changed the words of the iconic song “I Will Survive” to create a story of a woman creating her career, on her terms. Agency: Terri & Sandy
10 TO WATCH: SKYLAR DIGGINS
Behind the scenes with WNBA star Skylar Diggins.
LUCKY MAGAZINE BRAND PRESENTATION INTRO
Used at the beginning of our sales pitches. Produced by Stiletto.
LUCKY AT YOUR SERVICE APP
Taxi TV ad for Lucky magazine’s new shopping app. This video played in taxis throughout NYC fall fashion week. Animation by Dorian Orange.