WEBSITE + APP DESIGN, CONTENT CREATION, ECOMM, UI/UX
AVON HOMEPAGE/LANDING PAGE REDESIGN Avon.com’s UI and site guidelines had many back-end limitations. We worked around those by updating the homepages, landing pages, modernizing the messaging, typography and imagery. By making better use of assets we shot for the catalog, creating “bites” of editorial content, and including video, we were able to make the site an engaging experience, and attract new customers who could now shop with or without a Representative.
MARK. MOBILE APP
The shoppable app contained exclusive content, video how-tos, a Digimarc scanner, and send/share with friends. App produced by Melanie McLaughlin.
Society of Publication Designers Mobile App Design Award Winner.
MARK SITE REDESIGN (2015) WITH INTEGRATED SOCIAL MEDIA FEED, VIDEO, AND NEW SHOPPING TECHNOLOGY: With a tight budget, and even tighter timeline, the team had the challenge of creating what the digitally native MARK customer would want. We created a social media integrated destination, full of informative, short video content, with many ways to “click and add” so that she would become immersed in the "world of mark." This was light years ahead of Avon.com, and became the benchmark of how to reimagine the Avon.com sites. Site UX + design production: Melanie McLaughlin
The SHOP landing page had many ways to interact with the main mage. From one photo, you could click to a “how to” video, share, shop, get recommendations from our celebrity makeup artist, etc.
The EXPLORE landing page was the hub of the Mark world, where new content like interviews, “how to” and BTS videos, info about our M.powerment foundation, Pinterest and Instagram feeds, trend stories and more was constantly updated.
One of our SHOP pages with easy to access side navigation.
MARK. TREND APP
A quarterly updated trend app highlights seasonal fashion and beauty trends and allows you to shop mark’s newest products. Noted as one of Apple’s
Best New Apps at launch, and part of Essence’s essential beauty. apps list.
LUCKY MAGAZINE SHOPPING APP Lucky was the first magazine to launch an App at Condé Nast, Featured in the New York Times, The Wall Street Journal, The Post and others. We launched on Taxi TV during NYC fall fashion week. See the video here.
THEKNOT.COM + THENEST.COM: REDESIGN AND BRANDING, DESIGN/UI. The Knot.com was launched as "an alternative to the “stuffier” wedding brands and became the #1 wedding destination, with magazines, books, branded products, even a TV show. The success of The Knot led to the creation of The Nest: advice and tips for newlyweds. We brought order and a new look to the Knot site, and then created The Nest brand, site and magazine. The two brands had to live together, but be distinctive.
