HOME + LIVING CONCEPT, BRANDING, EXECUTION
AVON LIVING: CONCEPT, CREATIVE STRATEGY, ART DIRECTION, DESIGN + ACTIVATION
The Avon Living brand grew out of a need to save Avon’s home category. We needed to think of something vastly different than just putting the items in the 150 page brochure with all the beauty and fashion. Something that would create a buzz with the Sales Reps. We developed a lifestyle brand and used our products to design a home and lifestyle magalog. We wrote exclusive content—tips, cooking and decorating ideas—that were used on the Avon website and blog. We armed Reps with social media assets and content that they could push onto their own e-stores. Avon Living was a hit with consumers and Reps—it increased their average order by 14% in its first year.
MAGALOG: CONCEPT, CREATIVE/ART DIRECTION + DESIGN
LIVING LANDING PAGES CONCEPT + DESIGN
SOCIAL MEDIA
XO GROUP: THE KNOT + THE NEST
The Knot is the popular all-encompassing wedding destination. The Nest is the newlywed living and entertaining destination— sister brands created by the XO group. The magazines and sites had tools and articles needed to plan and have a wedding, and then start a life together. I redesigned the Knot site, magazine, books and all consumer touchpoints. I created The Nest— branding, site, magazines, books, and advertising for this millenial brand.
SPREAD FROM THE KNOT MAGAZINE
SPREAD FROM THE NEST MAGAZINE
SPREAD FROM THE KNOT MAGAZINE
SPREAD FROM THE NEST MAGAZINE