AVON JEWELRY REBRANDING

The Challenge: Avon was once widely known for its beautiful and unusual costume jewelry, but had lost its relevance over the years. The vintage items are highly collectible, but Avon’s current jewelry wasn’t selling. The Solution: We created a new sub-brand and destination: “The Signature Collection,“ showcased as fashionable, aspirational, and wearable. We changed the entire visual branding and look: large, rich, environmental still lifes alongside models whose laid-back styling showed how to incorporate jewelry into everyday wear. The website offered styling tips, and info about things like jewelry care and metals. This new approach made a tremendous impact on the jewelry business—sales increased by 16% in the first 3 months of its relaunch.

CREATIVE EXECUTION: DIGITAL + PRINT