FASHION: CREATIVE STRATEGY, CONCEPT, ART DIRECTION, DESIGN—PRINT, ECOMM + DIGITAL CONTENT CREATION

BRAND/MARKETING CREATIVE FOR LUCKY MAGAZINE

Launch of Alpha Shopper Signature Advertiser programs

Ad for launch of RACHEL by RACHEL ROY

Ad for Lucky's 10th Anniversary Issue

MARK FASHION MULTI-PLATFORM EXECUTION

MARK’S NEW LOOK: PHOTOGRAPHY, STYLING: Using more contemporary makeup looks, hair styling and fashion styling—as well as a new selection of models—we positioned Mark as a brand that isn’t afraid to try new trends.

MARK FASHION VIDEO CONTENT: A small sampling of fashion video content. Check out more in my VIDEO section.

Mark’s collaboration with Rebecca Minkoff

Fall/Holiday Trend Sizzle Reel

Behind The Scenes of Lucy Hale’s Capsule Collection shoot.

AVON FASHION REBRANDING: ECOMM, DIGITAL MARKETING, SALES TOOLS, CONTENT, STYLING + PHOTOGRAPHY
New style direction, concepts and execution for Avon fashion. Changes were made to product development, merchandising, styling and photography to make Avon a “fashion brand” and destination:. The rebranding told seasonal and trend stories, with a more editorial feel. New models, styling, photographers, and shooting with a sense of surroundings, enhanced the look of the clothing, and gave Avon fashion a new, exciting look and feel.

SOCIAL MEDIA: INSTAGRAM STORIES FOR COLLECTION LAUNCH, AND SALES REP FACEBOOK “TOOL” FOR STYLING OUTFITS — SOCIAL MEDIA

AVON FASHION’S NEW LOOK: Reinvigorating Avon Fashion called for an complete reimagining of the category: An editorial feel with a more modern, aspirational look was created with new models, hair, makeup and fashion styling and new photographers.