BEAUTY BRANDING: CREATIVE CONCEPT, CONTENT, SHOOT DIRECTION AND DESIGN FOR SKINCARE, HAIR + COSMETICS
AVON SKINCARE
Avon was trying to gain back their reputation as skincare experts, with innovative products at a “mass-tige” price point. Our creative strategy included luxe-looking product, highlighting innovation and ingredient-focused creative Ecomm, digital marketing and social media below. For corresponding video content, go to my VIDEO page, HERE.
BAREMINERALS PRODUCT LAUNCH CREATIVE
Concept, design, art direction for the launch of new foundations.
MARK HAIR STYLING COLLECTION LAUNCH
360 campaign: branding, package design, print, ecommerce, video and social media.
IT COSMETICS: AMAZON STORE LAUNCH, DIGITAL/SOCIAL CAMPAIGN
Art direction and design launch of the It Cosmetics store on Amazon (left). Concept, photo art direction and design of quarterly social media campaigns
IN-STORE BRANDING/SIGNAGE FOR AURA SCIENCE STORES
Shiseido and Limited Brands partnered on a retail beauty concept that was launched in 12 cities in the US: an affordable, high quality, beautiful retail concept of skin care, fragrance and makeup. The look was minimal and serene, and the images played well off of the stark all-white, modern stores.
MARK PR TREND BOOK + E-BROCHURE for Press + Sales
